Emilio Murphy from Muscle Nation | #361

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In this episode of Add To Cart, we checkout Emilio Murphy, Head of Paid Media at Muscle Nation, the community and culture driven fitness brand. Before that, Emilio spent three […]

In this episode of Add To Cart, we checkout Emilio Murphy, Head of Paid Media at Muscle Nation, the community and culture driven fitness brand. Before that, Emilio spent three and a half years at hypergrowth start up HiSmile, helping them conquer the teeth whitening sector.

Can you recommend a book or a podcast that our listeners should immediately get into?

I’ve been reading this consumer behaviour text book. Buying, Having, Being by MIchael R Solomon. It’s amazing, it’s a consumer psychology text book that you read in your first year of uni.

There are so many key practices and so many takeaways that I feel I can apply, now that I’ve had sufficient practical experience.

The Checkout is a short snippet of our conversations.

Mastering Paid Media with Muscle Nation | #345

Guest

Emilio Murphy

Emilio is a unique blend of a results-driven performance marketer with a keen eye for creative strategies. With experience in hyper-growth startups like Hismile, where he served as the Advertising Manager, Emilio has successfully executed key brand moments and managed budgets in the eight-figure range. Currently, he leads the paid efforts at Muscle Nation, a thriving Australian supplement and apparel brand.