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Kelly Jamieson from Edible Blooms | Checkout #285

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In this episode of Add To Cart, we checkout Kelly Jamieson, who founded Edible Blooms as a small family business, keen to bring moments of joy in the form of […]

In this episode of Add To Cart, we checkout Kelly Jamieson, who founded Edible Blooms as a small family business, keen to bring moments of joy in the form of sweet treat bouquets to as many people as possible.  Now, 17 years later, Edible Blooms has grown to include gourmet gift hampers and living plant gift deliveries and took out the 2022 Canstar Most Satisfied Customers Award.

Can you recommend a book or a podcast that our listeners should immediately get into?


A book that I’ve read that I’ve really enjoyed recently is a book called Red Notice by Bill Browder.  It’s probably not really a traditional business book…

I learned a lot about how parts of the world worked…that I had no idea about.

It’s quite epic”

The Checkout is a short snippet of our conversations. To hear the full interview, tune in to our main episode below.

This episode was brought to you by…

Back in 2005, Kelly founded Edible Blooms as an online retail gift destination with her sister Abbey and they were proud early pioneers of ecommerce in Australia. Fast forward nearly 18 years and they’ve gathered a collection of business awards including the 2022 Canstar #1 Online Gift Delivery Company for Australia, Telstra Business of the Year for Australia and SA Business Woman of the Year. Today an Edible Blooms smile arrives on a doorstep faster than every two minutes daily across Australia and New Zealand.

You can contact Kelly at LinkedIn

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