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James Van Rooyen from BikesOnline | Checkout #207

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In this episode of Add To Cart, we checkout James van Rooyen, Co-founder of Bikes Online – or Bicycles Online as they have been known in Australia. Starting out as bike tour operators, James and his business partner Jono, thought they might be able to get bikes cheaper if they ordered them direct from the […]

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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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James co-founded BikesOnline with Jonathon Allara over 10 years ago and they continue to share the CEO role. BikesOnline is a classic shoe string story. Having started out of the back of a disused electrical substation, and running the entire business from a single extension lead, BikesOnline has gone on to become the largest online retailer for bicycles in Australia as well as a significant player in the USA, with over 100,000 happy cyclists served each year.

In this episode of Add To Cart, we checkout James van Rooyen, Co-founder of Bikes Online – or Bicycles Online as they have been known in Australia. Starting out as bike tour operators, James and his business partner Jono, thought they might be able to get bikes cheaper if they ordered them direct from the supplier. One container load and an eBay store lanter,  Bikes Online was born. Today, they sell bikes to both the Australian and US markets and have 100 staff spread across every continent.

Questions answered in this episode include…
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 

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James Van Rooyen from BikesOnline | Checkout #207