Lauren French is the driving force behind Motto Fashions, a renowned Australian brand that has been empowering women over 40 with bold, versatile style for over 40 years. Since taking the helm, Lauren has transformed the family business into an ecommerce success story, leading to a staggering 127% growth in just 12 months. With features in 7News, The Audacious Agency, and Medium, she’s also caught the attention of high-profile clients, including comedian Julia Morris. Recently ranked 21st in Smart Company’s Smart50 Awards 2023, Lauren’s innovative use of live-stream shopping and hero products has made Motto a standout in the fashion world.
Want to know how a family-run fashion brand grew 127% in 12 months? Lauren French shares the tools, tips and inspo that are driving her success.
From pivoting to live-stream shopping during the pandemic to driving 127% growth, Lauren French is redefining what it means to thrive in fashion ecommerce.