Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond.
In today’s chat, Bushy and Ringo are discussing Ecosa’s obsession with product quality, why lean operations still underpin their growth, and how technology (from AI to micro-warehousing) is helping the brand move faster than ever.
Today, we’re discussing…
- How to build an edge competitors can’t replicate – even in a copycat market
- What Ecosa learned from a 15-month product flop (and why Ringo calls it a win)
- The AI tools cutting Ecosa’s product development time in half
- The real secret to staying lean while still blowing customers away
- Why genuine word-of-mouth will always beat referral codes
3:54 Embracing Challenges in Product Development
7:43 Building a Customer Lifecycle Beyond Mattresses
8:57 Generating Word of Mouth in a Competitive Market
10:36 The Importance of Delivery Speed and Customer Experience
14:16 Staying Lean While Enhancing Customer Service
17:45 Convincing Customers of Product Quality
22:17 Leveraging UGC for Reviews
26:28 Transitioning from Online to Physical Retail
30:00 Customer Returns for Product Improvement
36:00 AI For Efficiency and Innovation
39:31Fostering a Positive Company Culture
41:24 Vision and Future Goals for Ecosa
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