A born entrepreneur, Greg Taylor has always had a mind for competition. In his youth, he was a national rower, representing Australia three times. This competitive drive helped motivate him in the business world. Created in 2017, Step One was created with the goal to make the most functional, comfortable, sustainable and ethically made underwear on the market.
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In this episode of Add To Cart, we checkout Founder and CEO of Step One, Greg Taylor. Step One is a brand that has reached cult status making comfortable, functional and ethical jocks. The company, valued at 60 million has gone from zero...
Greg shares how he solved the problem with undies and built a $60m business