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Lucy Wark from Normal | Checkout #310

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In this episode of Add To Cart, we checkout Lucy Wark, founder of sexual wellness brand, Normal. On the surface, Normal is a sex toy brand who is reinventing what sex toys look like and are made for. However, as you will hear today their mission drives them well beyond product and into education, research […]

Lucy Wark from Normal
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Lucy Wark is the founder of NORMAL, an Australian sexual wellness brand launched in 2021 to give everyone the information, confidence and tools to explore their sexuality. NORMAL makes a range of shame-free, beautiful modern toys and essentials, to support the creation of free, inclusive and evidence-based digital sex education resources (their introductory course, The Modern Guide to Sex, is now used in over 40 countries). Lucy studied social science at university and began her career in management consulting at McKinsey before moving into the startup world. She is also passionate about supporting diverse hires to thrive and succeed in the workplace, and recently launched cohort-based courses teaching negotiation skills through the Minnow platform.

In this episode of Add To Cart, we checkout Lucy Wark, founder of sexual wellness brand, Normal. On the surface, Normal is a sex toy brand who is reinventing what sex toys look like and are made for. However, as you will hear today their mission drives them well beyond product and into education, research and dare I say it, advocacy and representation.  Normal was founded by Lucy out of a Startmate Mentorship.

Can you recommend a book or a podcast that our listeners should immediately get into?


I really like The Rest is History, I’ve been enjoying that alot. If you’re a proper historian, you’ll probably find it a bit too light touch, but if you’re someone who has an interest…

…they’re really funny and entertaining…really interesting deep dives on lots of moments in history..” 

The Checkout is a short snippet of our conversations. To hear the full interview, tune in to our main episode below.

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