[Voiceover]: Welcome to the checkout. We catch up with previous add to cut guests and ask them five quick questions to get to know them better and leave you with a little extra inspiration to get through your Friday. Here's your host, Bushy.
Speaker B: Today's checkout features Dr. Clinton Schultz, founder and director of Sober Beverages. He's a Gamilaroi man, a psychologist, a former chef and the co founder of sober beverages. In 2017, after two years on the Sober bandwagon, Clinton Clinton was frustrated at the lack of adult drink options that weren't alcoholic and he launched Sober in response. The business is on a mission to champion aboriginal and Torres Strait Islander culture, native foods and wellbeing. And through their unique range of brews helped to reduce the stigma around socialising Sober Clinton.
Nathan Bush: Welcome to the Checkout. We've had a really great chat on the main episode about what you're doing at Sober, creating some really interesting non alk beverages and taking on the category, and also talked about the voice and how we can have better conversations around what's coming up in Australia over the next few months. Want to find out a little bit more about you? I've got five quick questions. Number one, what's the weirdest thing that you've ever bought online?
Clinton Schultz: I don't know if I can talk about the weirdest thing I've ever bought online. There might be, might be some issues, legal issues around.
Nathan Bush: We've always got editing here, don't worry.
Clinton Schultz: The weirdest thing that I was looking at this question when you first sent the sheet to and I was thinking, I don't think I've actually bought anything overly weird online. I do know that you know a funny little story. My old man did. My old man, he's in his 60s now and probably 10, probably 15 years ago now, he did, he was running his own little adult business online. So I did used to go on there every now and then and just see what is this crazy guy doing? So I did, but never bought anything
Nathan Bush: off him, but never found his warehouse or his storage shed.
Clinton Schultz: It was all just in his garage at home.
Nathan Bush: Oh, God. All the teenage boys wanted to go
Clinton Schultz: around to your place from some other failing E commerce side of something.
Nathan Bush: Ah, that's where you got the bug. All right, Number two, who's your favorite retailer?
Clinton Schultz: I mean, MX store by far. I think that what those guys do is just incredible. You walk in there and it's like Santa's little workshop. They're all little happy elves running around all the time and they've just gone from strength to strength over the last decade. They only started about 10 years ago and they're a freaking huge industry these days. One of the biggest, I guess, e commerce retailers in. In that sort of space. So, yeah, love what those guys do.
Nathan Bush: Yeah, it's a great example. They go under the radar a fair bit. But a great success story out of the gc. Number three, which E commerce practice do you wish was History?
Clinton Schultz: Freaking text messages, man. Nothing pisses me off more than getting non stop text messages, particularly on a Sunday afternoon.
Nathan Bush: Oh yeah.
Clinton Schultz: Sitting there either watching the footy or playing footy in the yard with kids and I'm getting all these text messages about what I need to buy on Monday morning. Leave me alone. It's Sunday Army.
Nathan Bush: The worst ones, the worst ones are the ones who have just discovered text messaging and you might have opted in five or 10 years ago and you're saying, yeah, you just have my data. And now they're like, oh, I can get them with text messaging because our email's not working anymore. Totally forgot about that one. All right, number four, can you recommend a book or a podcast that our listeners should immediately get into?
Clinton Schultz: Yeah, I'd recommend if all Australians go and read something called the Dreaming Path was by Paul Callahan and Uncle Paul Gordon. They go really in depth to a lot of the, I guess the law and cultural practices that I'm yarning with about people all the time. They're from MOP just next door to my mop. So there's a lot of similarities in what they talk about. A lot of people. A lot of time people ask me if you're gonna write a book, they'd say, you don't need to write a book anymore. Cause it's already there. And I'm like, yeah, thank God for that. It's an amazing book. Really got a lot of time for those fellows and I think every Australian could benefit from that book. And there's some really good practical tips. But not just life, but actually for business as well.
Nathan Bush: Awesome. We'll put a link in the show notes so people can grab a copy. Number five, finish this sentence. The future of retail is driven by AI.
Speaker B: You say that with a sigh.
Nathan Bush: Do you mean that?
Clinton Schultz: No, I don't say it with a sigh. I do think that there is potential harm that can happen through it, but I also see immense benefit to businesses for it. But I don't think either way there's any escaping it. I think everybody's already writing their posts through Chatbot, GPT or the other AI platforms. So yeah, it's either learn how to use it and do it in a beneficial and safe way for your business, or get left behind, I think.
Speaker B: Yeah.
Nathan Bush: Beautiful. Clinton, we'll let you go. You've got a Non Elk Brewery, the first in Australia to go open up. A lot of work ahead. Thank you for joining us on the checkout.
Speaker B: To hear more from Clinton, jump back into episode 343, where Clinton shares how to be a better listener and why that is important in all aspects of our life. He also shares what businesses can do to move away from just ticking boxes when it comes to supporting first nations people, people. And tells us about how their mushroom beer with Peking duck, the band, not the food, how it all came about. Thanks for listening. And until next time, keep adding to car.
