CHECKOUT Sam Penny from Artisan’s Bend | #168

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EP 168
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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


Sam has done some pretty cool stuff in his time. He loves a challenge in pushing himself beyond what most cannot. Recent examples on the sporting front: Dec 2019, the first person in the World to attempt to swim the English Channel in Winter. Aug 2019, ran 87km in 13hrs. July 2019, swam an Ice Mile in 3.9deg water. Aug 2018, swam the English Channel. On the business front, he is relentless in his pursuit of implementing his strategy. Cheese Therapy is Australia’s largest artisan cheese retailer in just four years. His medical device company, High Tech Health went from zero to 1,500 pharmacy distribution in just three years with in-store sales that rivalled the major drug brands. Sam knows strategy, marketing and the relentless pursuit to see a plan rolled out. He is very open about what he does and his future plans but know that his sustainable competitive advantage is his passion and relentlessness.

In this episode of Add To Cart, we checkout Sam Penny from Artisan’s Bend, a curated marketplace for artisan producers. He is also behind the great online cheese shop, Cheese Therapy. According to Sam, they are now the largest cheese retailer behind Woolies and Coles. This is Sam’s latest venture and just one of the many strings to his bow – he’s a former soldier, engineer, extreme swimmer and cheesemonger…oh and he used to own hair salons.  Slowing down is now at the heart of Sam’s business and the unique food and drink available through Artisan’s Bend is the kind that takes its producers time to get right.

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 
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