Kate Collinson from Kate Collinson Digital Consulting | Checkout

[Voiceover]: Welcome to the checkout. We catch up with previous guests of Add to Cart where we ask them five quick questions to understand more about them and leave you with a little extra inspiration to get through your Friday. Today's mini episode features Kate Collinson from Kate Collinson Digital Marketing. Kate is an e commerce consultant and growth marketer specializing in Shopify and and Shopify Plus. With a decade's experience in E commerce, Kate works with retailers including Nimble Activewear, the Daily Edited and Steel Label and is one of our good friends on Add to Cart. Kate Collinson, we are. We have five checkout questions for you. We're going to get straight into it. What is the weirdest thing you've ever bought online?

Kate Collinson: I'd say probably some odd cat toy that my cat probably didn't like. End up liking anyway.

[Voiceover]: You didn't read the reviews?

Kate Collinson: I did, but she. She just prefers a cardboard box apparently. So the more smart money I spend on a cat toy, the less interested she generally is.

[Voiceover]: Fair, cool. Just like kids. Who is your favorite retailer right now?

Kate Collinson: I would say probably Bunnings. I've just moved house so that would have something to do with it. But they're. I just think their customer base is super passionate. Them and Temple and Webster. Those two like homewares and home improvement stores are doing kicking so many goals online right now.

[Voiceover]: Yeah. And fantastic to see those large organizations being so quick to move. Like, it just shows that quickness is not an excuse when you're a large organization.

Kate Collinson: 100%.

[Voiceover]: Which retail fad do you wish was history?

Kate Collinson: SMS marketing. Especially when I reply stop and it says, sorry, this can't be delivered, I'm like, no. I really wish SMS marketing would just die. I hate it as a customer. I hate it as a marketer. It's just not my thing.

[Voiceover]: Never like it.

Kate Collinson: Never.

[Voiceover]: Wow. Can you recommend a book or a podcast that our listeners should immediately get into?

Kate Collinson: I'm a massive fan of the perpetual Traffic podcast by the guys at at Tier 11 in New York City. They're fantastic.

[Voiceover]: Agree and finish this sentence. The future of retail is fast delivery. How fast is fast?

Kate Collinson: Next day, man. I think we can do it.

[Voiceover]: Beautiful.

Kate Collinson: I don't handle logistics costs, by the way, so every time I say that to my clients, they're like, yeah, that costs money.

[Voiceover]: Yeah. Kate Collinson, thank you for answering our checkout questions.

Kate Collinson: Thank you, Nathan.

[Voiceover]: To hear more from Kate, jump back into episode 27 where we speak with Kate about the impacts of COVID on her clients. After six months of living with it, she also has some great insights, tips and a standout story about a different type of Zoom party that she attended. Thanks for listening, and until next time, keep adding to cartoon.