CHECKOUT Kate Casey & Phoebe Simmonds from The Memo | #201

Play episode

CHECKOUT Kate Casey & Phoebe Simmonds from The Memo
Hosted by

Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


Kate is a merchant that has worked in retail for more than half of her life, working across a variety of different roles and categories that has provided incredible experience and insights into different customers and retail settings. Specialising in beauty Buying and Category Management from retailers like Mecca, Myer and David Jones, Kate is responsible for the merchandise selections at The Memo as well as leading supplier relationship, customer experience, operations and strategic direction.

You can contact Kate at LinkedIn

Phoebe is the Co-founder of The Memo and Founder of The BLOW. After getting her start at Mecca and then in London with LVMH under the tutelage of Parfums Christian Dior, Phoebe knows brand and retail. She was responsible for driving Benefit Cosmetics expansion across Sephora in Southeast Asia, before heading back to Sydney as the Marketing Director for Benefit Cosmetics Australia. With a Commerce (Management) degree from the University of Melbourne and a career built on helping brands define their unique positioning and create impactful 360 degree marketing campaigns, Phoebe now uses her experience to drive The Memo’s brand voice and create meaningful connections in its community.

You can contact Phoebe at LinkedIn

In this episode of Add To Cart, we checkout Kate Casey and Phoebe Simmonds, Co-founders of The Memo, a one stop curated online shop for everything you need to care for your baby.  Born out of frustration with the patronising tone used to speak to new mothers,  The Memo is a grown up answer to new parents’ consumer confusion, connecting them with the best and brightest brands in the baby-sphere.

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 
🔗 Links from the episode 

This episode was brought to you by…

Subscribe to Add To Cart

We’ll let you know about new episodes PLUS exclusive
competitions and discounts from our guests!


More from this show

Add To Cart Subscribe


Join the Add To Cart newsletter for tips, links and special offers from our eCommerce experts
Join Add To Cart