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CHECKOUT James Wakefield and Robin McGowan | #120

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CHECKOUT James Wakefield and Robin McGowan

James Wakefield co-founded InStitchu with high school friend Robin McGowan in 2012. Having worked as an Associate Advisor at Macquarie Bank for four years, James was acutely aware of a gap in the corporate tailoring market: he and his colleagues struggled to build a wardrobe of quality suits ready for daily wear at affordable prices. There was, he found, always a compromise on quality, fit or range, particularly for younger generations with less disposable income. The rest is tailoring history: James left the finance industry and established InStitchu as the leading player in made-to-measure tailoring, focusing on quality, affordability and fit. Combining his business acumen with an entrepreneurial flair and excellent sales skills he has helped propel InStitchu to the forefront of Australia’s competitive tailoring industry. In his spare time, James enjoys surfing, golf and staying up-to-date on the fast-evolving global start-up scene.

Robin McGowan co-founded Australia’s leading custom tailored menswear provider, InStitchu, in 2012, alongside high school mate James Wakefield. Robin spent much of his youth growing up in Italy and Europe, helping spark an interest and knowledge in menswear, drawing from a playground in the world’s most iconic fashion capitals. In later years Robin developed his background in eCommerce, helping him recognise the opportunity in the Australian market for high quality made-to-measure, tailored suits at a reasonable price. Robin used this experience and opportunity to transition to the start-up world in launching InStitchu with James. To this day Robin lends in eCommerce and fashion knowledge to lead the growing InStitchu team in an ever-changing digital landscape, helping connect skilled manufacturers in Asia with consumers around the world.

InStitchu are changing up the suit, work and all together put together the fashion industry by offering tailored designs at a fraction of the cost of traditional bespoke designers.

In this episode of Add To Cart, we checkout James Wakefield and Robin McGowan, co-founders of InStitchu. InStitchu are changing up the suit, work and all together put together the fashion industry by offering tailored designs at a fraction of the cost of traditional bespoke designers.  InStitchu are coming up to their 10th birthday. Starting with a $5K website, they now have a team of 60 including five in-house developers, 13 showrooms throughout Australia and customers all over the world. 

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 
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