[Voiceover]: Welcome to the checkout. We catch up with previous guests of Add to Cart where we ask them five quick questions to understand more about them and leave you with a little extra inspiration to get through your Friday. Today's checkout features Anthony Napper, founder and managing director of Oz Hair and Beauty. Anthony started Oz Hair and Beauty by buying it off his dad for $12,000. Today they turn over in excess of $50 million a year. Anthony, I've got five quick checkout questions for you to reveal a little bit more about yourself. We'll get straight into it. Number one, what is the weirdest thing you've ever bought online?
Anthony Nappa: Beef jerky. And not only is it the weirdest thing, I buy it every two weeks. I'm an email conversion statistic because all the emails I get, codes, everything. I'm a beef jerky man.
[Voiceover]: Do you have a supplier of choice?
Anthony Nappa: Jerkyco.com they're in Perth. It's can be a little bit annoying because I'm in New South Wales, but they're the best, best beef jerky ever.
[Voiceover]: At least the beef jerky is well and truly dried out by the time it gets from Perth to here.
Anthony Nappa: Exactly.
[Voiceover]: Number two, who is your favorite retailer?
Anthony Nappa: My favorite retailer. And it's as much as they sometimes do compete with me catch of the day and maybe I'll be biased because I've read, you know, after reading their book I just think they're. I think it's beautiful.
[Voiceover]: Yeah. Nice.
Anthony Nappa: I love the, I love the concept how it started and they just went into everything and easy, simple, there's no bullshit. This is the product, this is the price. Take it.
[Voiceover]: True retailers, true retailers.
Anthony Nappa: Yeah. They're not worrying about all the things that can, you know, all the red tape. This is the product and this is the price. Here you go.
[Voiceover]: It's interesting what you said then around becoming competitors because they've definitely upped their brand game, haven't they?
Anthony Nappa: They have, yeah. They are a bit of a pain in the ass but still, still, still
[Voiceover]: got a lot of.
Anthony Nappa: Yeah, it's it.
[Voiceover]: Awesome. Number three, which retail fad do you wish was history?
Anthony Nappa: Honey, the promo codes. Every time. Look, it's probably great for consumers but for us sometimes it's promo codes that we've got to disable.
[Voiceover]: Yeah.
Anthony Nappa: And someone's getting 30% off that would have already purchased about the.
[Voiceover]: Do you have an active strategy for managing that?
Anthony Nappa: Yeah. Like every coupon code now has to be targeted and with a clear expiry date and has to be to certain customers and that's how, that's how you combat that.
[Voiceover]: Yeah. And you do that through emasses or through Shopify.
Anthony Nappa: Through Shopify, yeah. How I found out was we sponsored a soccer team, a local soccer team. And we had a coupon code, you know, sensusie 15. And we found that we like looked at it like, wow, 600 people who use this coupon code. And then we realized people from Perth, Darwin, Tasmania, and we realized, honey got to that. And then that's what opened our eyes to it.
[Voiceover]: Yeah.
Anthony Nappa: Yeah.
[Voiceover]: Nice. Okay, number four, can you recommend a book or a podcast that our listeners should immediately get into?
Anthony Nappa: Catch of the decade by far, probably doesn't need any mentioning. I was about to say, can you
[Voiceover]: not give Gabby another plug? He's plugged it enough on this show.
Anthony Nappa: I've never met Gabby, but I think he's hilarious the way he's plugging his book on LinkedIn. It's the best. It is generally if you're an e commerce website, if you're an e commerce founder, you need to read that book. I got inspired by it. Maybe sort of similar story, two brothers, you know, dad had the technology, bricks and water stores. I relate to it a lot. I think it's the best e commerce story in Australia.
[Voiceover]: It is a great book. You see it on the bookshelf behind me. So it is a brilliant book. Number five, finish this sentence. The future of retail is a stronger
Anthony Nappa: demand for quicker same day delivery. I really, I think it's, you know, like in America we're not, I don't think we're there yet, but people want two, three hours and maybe, maybe our resources in Australia aren't capable for it yet. But it doesn't mean, you know, as people want it, Australia Post will definitely deliver it and other courier companies. Yeah.
[Voiceover]: What's the quickest delivery you offer? At the moment we do same day
Anthony Nappa: delivery but because we only have one warehouse in New South Wales, only to New South Wales.
[Voiceover]: Gotcha. So that.
Anthony Nappa: Yeah.
[Voiceover]: Thank you for joining us on the checkout, Anthony.
Anthony Nappa: Thank you, Nathan.
[Voiceover]: To hear more from Anthony, jump back into episode 50 where we discuss how starting on ebay gave Anthony the customer service attitude that's led to Aus hair and beauty success to today. We also discuss the search strategies that have helped grow his business and why replacing himself was one of the best moves he ever made. Thanks for listening and until next time, keep adding to cartoon.
