In this episode of Add To Cart, we checkout Brendan Gillen, Chief Ecommerce Officer at Fight Gear Direct and CEO and Founder of The Ecommerce Factory, delivering advice and coaching to help store owners, ecommerce businesses and founders grow, optimise and scale their ecommerce businesses. You might recognise him from his black hat and outrageous facial expressions in his YouTube clips. His client list includes The Horse and Superdry and he’s been in the Top 50 people in Ecommerce list for the last three years running.
Can you recommend a book or a podcast that our listeners should immediately get into?
If we wanted to think about one that’s not in Australia that I think’s really good. One I’m loving right now is called Limited Supply. It’s two really good DTC founders outside of the US.
They’ve ran some amazing brands, had some great exits as well..
The nerdiness and the ecommery and everything in there is just so fun. I think for people who have been in our space for a little while, they will relate to it. They talk about the reality of ecommerce and running big stores.
The Checkout is a short snippet of our conversations.
