Everyone’s talking about BFCM. Most webinars will tell you to discount harder or spend more on ads. This isn’t one of those.
We’ve teamed up with Swym, Klaviyo, and Convert Digital to bring you a practical, no-fluff session on how to get more out of the customer data you already own.
With competition and ad costs at their peak, the brands that win BFCM are the ones that prepare early – capturing customer intent, personalising experiences, and keeping shoppers engaged until they’re ready to buy.
This webinar will give you a clear roadmap for setting up personalised experiences that:
âś… Reduce wasted ad spend
✅ Keep customers engaged (even if they don’t purchase straight away)
âś… Turn existing data into conversions and profitability
Meet the Speakers
Gopal Seshadrinathan
– Swym
Gopal helps retailers capture customer intent through wishlists, back-in-stock alerts, and pre-orders, turning shopper behaviour into actionable data that drives sales.
Ben Panther
– Klaviyo
Ben works with retailers and agencies to build smart segmentation, email flows, and SMS campaigns that re-engage customers and deliver high conversion – especially at peak
Karlie Vanderpluym
– Convert Digital
Karlie helps retailers design on-site experiences that feel personal and drive conversion. She’ll share practical UX tips you can implement fast to get ready for BFCM.
Nathan Bush
– Add To Cart
Nathan will guide the conversation to keep it practical and actionable, making sure you leave with strategies you can put into play before the rush.
Event Details
đź—“ Date: Friday 19 September
đź•’ Time: 12:30pm AEST
đź“Ť Location: Zoom
đź’˛ Cost: Free with registration
Don’t wait for BFCM to arrive. Get your personalisation strategy right now. Reduce costs, increase conversion, and set yourself up for a profitable holiday season.
👉 REGISTER NOW
to secure your spot, learn from global experts, and get your questions answered live.
