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Iris Smit from The Quick Flick | Checkout #257

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In this episode of Add To Cart, we checkout Iris Smit, founder and CEO of The Quick Flick, a cosmetics brand selling online and with major retailers such as The Iconic, Priceline and Coles.  An architecture graduate with a fondness for coding websites, Iris created a winged eyeliner stamp to help customers who struggled, like […]

EP 257

In this episode of Add To Cart, we checkout Iris Smit, founder and CEO of The Quick Flick, a cosmetics brand selling online and with major retailers such as The Iconic, Priceline and Coles.  An architecture graduate with a fondness for coding websites, Iris created a winged eyeliner stamp to help customers who struggled, like she did, to nail that look and The Quick Flick range has grown to include sunscreen and brow products.  

Questions answered in this episode include…
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 

This episode was brought to you by…

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Nathan Bush
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Nathan Bush is the host of Add To Cart and the founder of the Add To Cart Community, a space where ecommerce leaders, managers and operators come together to share ideas, learn from each other and access practical resources. With a background in ecommerce and digital strategy, Nathan is known for cutting through the noise to surface insights that help teams build and grow better online businesses.

Guest

An architecture graduate by trade, Iris Smit is more than your traditional entrepreneur. Her vision and success is taking the beauty and cosmetics industry by storm with her two rapidly growing brands The Quick Flick and Beauty Fridge. After founding The Quick Flick in 2017, Iris has taken huge strides to challenge the perception of traditional beauty marketed within the industry. Her revolutionary vision to redesign the way consumers applied winged eyeliner, led Iris to feature on Shark Tank just three months after the brands launch, and subsequently turning down a $300,000 offer. This decision allowed Iris to build her products into a multi-million dollar business with expanding deals with retailers such as Priceline and Super Drug. Her latest venture, Beauty Fridge, was born in mid-2019 and is already a screaming success. The innovative product is the response to a gap in the market for storing skincare and cosmetics products at a regulated temperature. Not only is Iris helping consumers store their products in an aesthetic way, as well as elongating their shelf life, she’s also helping her customers recognise and celebrate real skin texture that hasn’t been photoshopped or covered in makeup.

You can contact Iris at LinkedIn

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Iris Smit from The Quick Flick | Checkout #257