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Bettina McLeod from Try@Home | Checkout #254

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In this episode of Add To Cart, we checkout Bettina McLeod, Founder and CEO of Try@Home, a digital platform allowing brands to offer their customers a way to touch, feel […]

CHECKOUT Bettina McLeod from Try@Home

In this episode of Add To Cart, we checkout Bettina McLeod, Founder and CEO of Try@Home, a digital platform allowing brands to offer their customers a way to touch, feel and of course try on products from the comfort of their own lounge room.  With a background in buying and selling eCommerce businesses, Bettina realised that much loved quality brands were missing out on sales because their customers hadn’t been able to get their hands, quite literally, on their products.  By developing the tech to support this process, Bettina and the team at Try@Home have seen average order value increases of up to 88% for brands such as Sirens Swimwear, one of the early adopters.  

Questions answered in this episode include…
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 

This episode was brought to you by…

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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Guest

Bettina McLeod is a visionary leader who blends operational systems and marketing to better the lifestyle and experiences of others. With an entrepreneurial spark that began at the age of 14, Bettina challenged the status quo by leaving school early and diving straight into business. She quickly learnt that trading hours for time was not a winning situation, and in order to create the lifestyle she wanted; she would need to become her own boss. This mindset led her into 25+ years of business as a multi-passionate entrepreneur before becoming a leader in lifestyle businesses. Throughout the years, Bettina has built, grown and transformed numerous brands. She has a strategist background, loves to problem solve, and is the current owner of 2 businesses, a stunning 1950-60s swimwear label, called Sirens Swimwear and her new technology platform Try@Home.

You can contact Bettina at LinkedIn

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Bettina McLeod from Try@Home | Checkout #254