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Briony Kennedy from Adorn Cosmetics | Checkout #155

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In this episode of Add To Cart, we checkout Briony Kennedy from Adorn Cosmetics.  Briony started the pureplay brand in 2009, to create a luxury beauty range with ethics at its core and their products are organic, vegan, low impact and sustainably packaged.  With their eco refill programme, colour matching and unique sample kits, they […]

CHECKOUT Briony Kennedy from Adorn Cosmetics

In this episode of Add To Cart, we checkout Briony Kennedy from Adorn Cosmetics.  Briony started the pureplay brand in 2009, to create a luxury beauty range with ethics at its core and their products are organic, vegan, low impact and sustainably packaged.  With their eco refill programme, colour matching and unique sample kits, they have grown a huge and devoted following of united Adorners of all ages. 

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 

This episode was brought to you by…

Nathan Bush
Hosted by

Nathan Bush is the host of Add To Cart and the founder of the Add To Cart Community, a space where ecommerce leaders, managers and operators come together to share ideas, learn from each other and access practical resources. With a background in ecommerce and digital strategy, Nathan is known for cutting through the noise to surface insights that help teams build and grow better online businesses.

From the beginning, Briony Kennedy had a ground-breaking vision: to create positive social change with certified, ethically-made cosmetics that don’t hurt the earth or animals. Driven by her passion for environmental sustainability, Briony founded Adorn Cosmetics in 2009 to revolutionise the beauty industry. Briony deliberately chose to be the face of Adorn because it’s so much more than a cosmetics brand: it’s a powerful collective movement that aligns with all her values. She lives with purpose in all areas of her life, not only as an entrepreneur and environmental activist, but as a mother of three boys and an advocate for mental health awareness. When she’s not working on Adorn or trying to improve the world, you’ll find Briony donning colourful activewear and sipping a Dirty Chai after a KX Pilates class (or an Espresso Martini after work hours). Above all, Briony advocates kindness—to ourselves, each other and the planet.

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