[Ad]: This episode of the Checkout is brought to you by E Suite. Whether you're a retailer looking to grow your team or you're an E commerce gun looking for your next role, E Suite are here to help. At E Suite we connect fast growing retailers with the best Australian e commerce talent. We're working with some of the best in the business including Accent Group, Incoo, Aushair and Beauty and Black Mill. So if you are in the market or interested in where the E commerce market is at, reach out. Visit esweettalent.com for all the latest job list or contact me directly on Nathan sweettalent.com au now let's get into today's checkout.
[Voiceover]: Welcome to the checkout. We catch up with previous add to cart guests and ask them five quick questions to get to know them better and leave you with a little extra inspiration to get you through your Friday.
Nathan Bush: Today's checkout features Jason Wyatt from Marketplacer. Jason started online cycling Marketplace bike exchange nearly 15 years ago. It's now in 10 countries and listed on the ASX. But we actually spent most of our time discussing his more recent product, Marketplacer, which is the technology allowing retailers such as Surf, Stitch, Meijer and Woolworths to rapidly expand their range to meet their customer needs. Jason White, welcome to the Checkout. We're going to ask you five questions to learn a little bit about yourself. We've covered Marketplace earlier, but we're going to learn a little bit more about you. Number one, what is the weirdest thing you've ever bought online?
Jason Wyatt: I've got to say, the weirdest thing I ever bought online, I got sucked in to one of those amazing Instagram stories and I bought a massive meat cleaver knife so I could chop my vegetables like a bushman.
Nathan Bush: Was it good?
Jason Wyatt: It was amazing.
Nathan Bush: Postie thinks of you a bit differently now, but yeah, absolutely. Number two, who's your favorite retailer?
Jason Wyatt: I actually had this amazing experience in a store that probably the people that know me probably doesn't make much sense, but I was trying to buy my wife a Christmas present and I went into Mecca and they just nailed it. They made me feel so welcome and there were people in there having a retail experience. They were getting their makeup done, they had so much authenticity, had great knowledge behind it. I just thought it was sensational.
Nathan Bush: So true. It's so inclusive. Like from the outside it looks like such a polished store that could be intimidating, but as soon as you step foot in there, same on their website. Doesn't matter who you are, you feel welcome and Helped.
Jason Wyatt: Yeah. It was amazing. It was a brilliant. It was a brilliant experience.
Nathan Bush: Yeah. Nice. Number three, which retail fad do you wish was history?
Jason Wyatt: Card abandonment. You know, when they're. I, I can't stand it.
Nathan Bush: As in the focus that retailers put on it or the behavior by customers. Well,
Jason Wyatt: maybe a bit of both because it doesn't create a community effect. It creates different. They're two different goals aligning. Either a retailer's trying to convert someone when they don't really want to buy, or a shopper is potentially taking advantage of a retailer doing coupon codes post purchase. But either way it's. It's not aligned just to create in a great experience.
Nathan Bush: We've kind of conditioned a behavior, haven't we?
Jason Wyatt: Yeah.
Nathan Bush: Can you. Number four, can you recommend a book or a podcast that our listeners should immediately get into?
Jason Wyatt: Well, besides yourself.
Nathan Bush: Thank you.
Jason Wyatt: The Membership Economy. It's a book around creating. It's a book around creating membership economies. But communities are creating a sense of belonging. It's the story of the ex marketing manager of Netflix. It's just a sensational book. And then the second one is a book called Legacy and it's the story of the culture of in particular the All Blacks during their heyday period and how they led just unbelievably successful teams and team cultures.
Nathan Bush: Legacy's come up a fair few times, actually. Really interesting. Good read. Even if you're not a rugby union fan.
Jason Wyatt: I'm not a rugby union fan. Better read if you're not.
Nathan Bush: Okay.
Jason Wyatt: It's around creating a sense of purpose.
Nathan Bush: It's super cool. Last one I've got for you. Number five. Finish this sentence. The future of retail is connection. Beautiful. Jason Wyatt, thank you very much for your time. We're going to keep a very keen eye on Marketplacer. If you want to know more about Marketplacer, head over to marketplacer.com there's lots of resources around how to get started and how to reach out to the team. But appreciate all you've shared with us today.
Jason Wyatt: Awesome. Thanks for having me.
Nathan Bush: To hear more from Jason, jump back into episode 83 where Jason shares how marketplace it came about after they successfully built the technology for bike exchange. He also dives into the different type of marketplaces that retailers can consider for growth. And he joins me right after his Melbourne morning surf. Find out how he actually makes that happen. Thanks for listening. And until next time, keep adding to cartoon.
