Today’s ecommerce landscape moves faster than ever. Leaders don’t need more theory. They need real-world advice, practical strategies and fresh energy to drive growth, capability and change.
I work alongside founders, ecommerce managers, senior teams and boards to solve challenges, develop leaders, and drive retail transformation.
Who I Work With
Outside of hosting the Add To Cart podcast and community, I partner with established ecommerce businesses, retail brands and industry organisations. Whether you’re leading an ecommerce team, growing a retail brand, or building digital capability inside your business, I offer independent advice, structured support and hands-on action – when and where you need it most. If you’re looking to strengthen your team, accelerate transformation or navigate growth with confidence, I’m here to help.
Services Snapshot
Independent strategic advice and governance for ecommerce and retail leadership.
- AICD-qualified and active board member for leading ecommerce retailers
- Chair of Technology Advisory Board at Thread Together
- Supporting boards and executives to align ecommerce strategy, risk and innovation
- Deep relationships across Australia’s ecommerce and retail sectors
Leadership development and strategy sessions for ecommerce managers and senior talent.
- Leadership coaching for ecommerce managers, senior leaders and high-potential talent
- Limited ongoing coaching spots available for recurring leadership development
- One-off “Pick Your Brain” sessions to tackle urgent challenges
- Focused on leadership growth, strategic thinking and practical execution
Structured support to plan, manage and deliver complex ecommerce transformation projects.
- Development of ecommerce and digital strategic roadmaps
- Hands-on support for major ecommerce and omnichannel transformation programs
- Working alongside senior leaders to drive change while keeping operations on track
- Recent project work includes transformation at Metagenics, Pillow Talk and Michael Hill
Workshops and programs to build ecommerce capability across your team.
- Custom ecommerce capability programs for internal teams
- Workshops covering ecommerce strategy, customer experience, loyalty, technology, operations and more
- Training programs delivered for teams at Myer, Frankie4, Accent Group and more
- Designed to move teams from learning to application fast
Engaging, practical ecommerce insights for events, offsites and training days.
- Keynote speaker at Online Retailer, Retail Global and more
- Event hosting and moderation for Shopify, Klaviyo, Shippit, impact.com and others
- Known for making complex ecommerce topics relatable, energising and actionable
- Available for industry conferences, internal offsites and client events
Why Work With Me?
- 20+ years of ecommerce and retail leadership experience
- Experienced and connected across a variety of retail and ecommerce models
- Host of Add To Cart, Australia’s leading ecommerce podcast (500+ episodes)
- Led ecommerce growth from $4M to $140M at Super Retail Group
- Strong leadership credentials as an active board member and experienced team leader
- Experienced consultant to leading retailers such as Metagenics, Pillow Talk, Michael Hill and more
- Trusted by senior leaders, teams and boards across Australia
- Independent and collaborative to meet your individual goals
As you can see here, there not one engagement model that I try to fit clients into. I believe in developing fit-for-purpose and collaborative engagements for maximum impact.
Let’s chat about how I can help strengthen your capability, deliver your goals and make the complex simple.