We're all racing to acquire new customers, but few of us know what they're actually worth over time. Rob Ward, who sold Quad Lock for $500 million, has a three gates framework for finding out. Here's how to use it.
Rob Ward bootstrapped Quad Lock to a $500M exit, then gave away everything he learned in a free 100,000-word playbook. He breaks down why unit economics beat topline, why brand is the only real moat left, and where AI hands smaller brands an edge.
In this episode of Add To Cart, we checkout Rob Ward, Co-founder and CEO of Quad Lock. Now, ten years old, Quad Lock is a case-mounting system for people with active lifestyles – whether this be driving, riding, cruising, running, golfing...
Rob shares Quad Lock’s scaling journey and the beauty of fucking up