Lucy Wark is the founder of NORMAL, an Australian sexual wellness brand launched in 2021 to give everyone the information, confidence and tools to explore their sexuality. NORMAL makes a range of shame-free, beautiful modern toys and essentials, to support the creation of free, inclusive and evidence-based digital sex education resources (their introductory course, The Modern Guide to Sex, is now used in over 40 countries). Lucy studied social science at university and began her career in management consulting at McKinsey before moving into the startup world. She is also passionate about supporting diverse hires to thrive and succeed in the workplace, and recently launched cohort-based courses teaching negotiation skills through the Minnow platform.