Kevin and Keith Chan are the twin co-founders of Unwanted FC, a purpose-led upcycling brand turning unwanted football kits into one-of-a-kind accessories. Kevin brings experience in digital marketing and partnerships from roles at City Beach, Xero, Medibank and Riot Games, where he led brand growth through innovative campaigns. Keith combines a background in product management and global brand strategy, having spent years at Adidas HQ in Germany creating football boots, and more recently shaping products at Canon Australia. Together, they blend creativity, data, and storytelling to champion a more circular future in ecommerce.
They cut up football kits. They offer free repairs for life. They build collabs like campaigns. And somehow, it all works. From a Shopify-powered side hustle to a globally ambitious ecommerce brand, Unwanted FC is flipping the script on fashion, one...