Dr Jason Pallant is a Senior Lecturer at RMIT University, researching the impact of emerging technologies on customer experience, as well as Director of Knowledge Enablement at The Lumery, where he is leading the development of a new MarTech and CX learning platform. Jason has authored over 20 peer-reviewed academic studies on retail topics ranging from omnichannel retail, augmented reality, showrooming, and data privacy, and regularly shares his research as a featured author for Inside Retail. He is a judge for retail industry awards hosted by Inside Retail and the National Retail Association, and was named on ReThink Retail’s global Top Retail Influencers list for 2023 – the only Australian academic to be included.
In this episode of Add To Cart, we checkout Jason and Jessica Pallant, the his and hers of marketing research, a dream team package whose academic take on Ecommerce provides much needed clarity and a fresh perspective. Their recently published paper...
Jason and Jessica Pallant offer some unique insights into how we can all do sales better