For 20+ years Jason has been helping brands across ANZ architect exciting, compelling, differentiated, integrated and technically sound digital shopping & brand engagement experiences. After many years in eCommerce (working across pure-play, retailer and agency), he realised that most consultants and agencies target 'sexy' retail brands and B2B & DTC brands often get short shrift as a result. He started Greenwood Consulting to address this imbalance by focusing on B2B & DTC eCommerce consulting.
Jason is the host of the At the Coalface Podcast and author of At the Coalface Digest. He is also a passionate eCommerce mentor, commentator, keynote speaker and content producer that loves giving back to the industry.
Jason describes himself as a digital native, a ‘futurist’ from way back and a consultant obsessed with helping businesses do eCommerce right.
In this episode of Add To Cart, we are joined by Jason Greenwood from Greenwood Consulting. Jason runs his business out of Auckland, New Zealand and helps B2B and DTC brands across ANZ re-imagine themselves for the digital age. He...