James co-founded BikesOnline with Jonathon Allara over 10 years ago and they continue to share the CEO role. BikesOnline is a classic shoe string story. Having started out of the back of a disused electrical substation, and running the entire business from a single extension lead, BikesOnline has gone on to become the largest online retailer for bicycles in Australia as well as a significant player in the USA, with over 100,000 happy cyclists served each year.
In this episode of Add To Cart, we checkout James van Rooyen, Co-founder of Bikes Online – or Bicycles Online as they have been known in Australia. Starting out as bike tour operators, James and his business partner Jono, thought they might be...
James shares the beauty of the Bikes Online model