AuthorErica Berchtold

Erica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, growing top line sales from $600m to $1 billion whilst maintaining EBIT margins of ~10%. She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%. Erica is passionate about supporting women in business and women in sport and actively mentors in this area. She is an accomplished keynote speaker on a variety of topics, whether it be leadership journey for women in business or the future of retail. Having graduated from the Australian Institute of Company Directors, Erica also has previous board experience as President of the Australian Sporting Goods Association, director of Western Sydney Wanderers Football Club, director of Sydney FC Football Club and is currently a Councillor for the Australian Retailers Association. Erica values courage, humility, resilience and curiosity, and her attitude towards change is best summed up by a favourite quote: “the illiterate of the 21st Century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn”.

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