In this episode of Add To Cart, we checkout Erica Berchtold, CEO of The Iconic. Erica is one of the most influential leaders in the retail landscape and Add to Cart’s most requested guest, the one person you all want to hear from – Erica Berchtold, CEO of The Iconic. The Iconic is Australia’s very own online fashion powerhouse, committed to customer and at the forefront of technology and innovation. Despatching from a 28,000sqm fulfilment centre in Sydney, with almost a thousand staff, they continue to redefine the future of retail in Australia and New Zealand. Formerly GM at Rebel Sport, Erica joined The Iconic as CEO in 2019.
Can you recommend a book or a podcast that our listeners should immediately get into?
“Anything with Jim Collins really, whether he’s been interviewed by someone or one of his book,
I think he’s a fascinating fellow..
He doesn’t do many interviews with people but I think Tim Ferris has done a couple of interviews with him, so I’d listen to those, they’re really interesting.”
The Checkout is a short snippet of our conversations. To hear the full interview, tune in to our main episode below.
This episode was brought to you by…