Special live episode where Athan shares the unique July story
AuthorAthan Didaskalou
A leading regular commentator on consumer trends, business strategy and innovation, Athan Didaskalou is an Australian entrepreneur and the co-founder of direct-to-consumer lifestyle brand July. With a background in brand strategy, Athan co-founded July in early 2019 with Richard Li to create a brand that people have affinity with at every consumer touchpoint. Launching with a single luggage product, the Carry-On, the brand has since grown to include a multitude of travel accessories and launched in the USA in 2021.
Athan is also the ex-founder of Australia’s largest online specialty coffee retailer, Thieves Coffee. Founded in 2013 with the mission to help more people discover Australian artisan coffee roasters, Thieves now delivers coffee experiences to over 70,000 people globally each month. Athan developed deep expertise in business strategy, brand development and innovation through roles at global advertising agency Ogilvy as Strategy Director.
You can contact Athan at LinkedIn