On a mission to build the world's fairest Hype Commerce platform. From sneakers to whiskey and all drops in between, the EQL team aims to bring fairness back and get products into the hands of real fans. Andrew is a keen and excitable business professional with expertise in both digital and traditional marketing. Experience across both B2C and B2B with specific skills in earned brand awareness, growth marketing, online customer acquisition and campaign & content creation. Nine years spent at Google in Growth and Brand. A lifetime spent in hype being a tragic sneaker fan, and now leading the charge at EQL.
In this episode of Add To Cart, we checkout Andrew Lipp, CEO and Co-Founder of EQL (that’s E-Q-L pronounced Equal). Andrew is a former sneakerhead who felt the pain of missing out on product launches more than once and, with the help of two former...
Andrew talks launch management and democratising the drop