In this episode of Add To Cart, we checkout Andrew Lipp, CEO and Co-Founder of EQL (that’s E-Q-L pronounced Equal). Andrew is a former sneakerhead who felt the pain of missing out on product launches more than once and, with the help of two former Google colleagues, decided to create a solution. EQL is an end-to-end platform built for retailers to reliably sell the most in-demand products to more customers, and get more value out of every launch by facilitating site reliability, accurate payments, scam prevention and helping to ensure a level playing field for customers. EQL have clients such as Sullivans Cove whisky, Footlocker and Culture Kings and were named as one of Fast Company’s most innovative companies of 2023.
Can you recommend a book or a podcast that our listeners should immediately get into?
This morning I was listening to Harry Stebbings interview the CEO of Uber, Dara Khosrowshahi.
Understanding how creative minds work in wonderful ways, understanding what they prioritise as being important.”
The Checkout is a short snippet of our conversations. To hear the full interview, tune in to our main episode below.
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Andrew Lipp from EQL: The Psychology of Hype Drops | #292
Andrew talks hype chaos management and democratising the drop
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