Rapid COVID response: 6-figure eCommerce in 16 days | #010

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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

In this episode of Add To Cart, we are joined by Mike Doyle from Brisbane Airport Corporation. 

With foot traffic in the airport down by 96% due to COVID 19 flying restrictions, Mike and his team stepped into unfamiliar territory and built an eCommerce marketplace site from the ground up in just over two weeks.. Mike As Mike puts it, the process was ‘quick and dirty’, but the results speak for themselves with sales well into the six figures already.

How a 96% drop in foot traffic led Brisbane Airport Corporation to build a six-figure eCommerce website in 16 days and for $400.

Mike Doyle
Questions answered in this episode include
  • What options did Brisbane Airport consider to combat the 96% loss of foot traffic?
  • What were some of the challenges in making such a significant change so quickly?
  • What technology are you using?
  • How long did it take and how much did it cost to get the site up and running?

Focus on the foundations for MVP’s
The business complexities such as duties, fulfilment process and stakeholder onboarding were real for this MVP. But they really set the foundations for success.

You can always come back and pay more attention to design, payment options and expanded range. These are features that will continually be evolving can be improved over time. However, they can be a time suck if you aim for perfection in an MVP.

Remember, your eCommerce store is the baby you give birth too and never stop feeding. You’ve got to focus attention in on the foundational enablers and get the pretty stuff right as you go.

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