Building Oz Hair & Beauty, one review at a time
Guy Nappa, co-founder and COO of Oz Hair & Beauty, joins Bushy fresh off being named the #1 person in the Top 50 People in Ecommerce Australia for the second consecutive year, one of the highest recognitions in the Australian ecommerce industry.
Alongside his brothers Anthony and Dean, Guy has helped turn Oz Hair & Beauty from a marketplace seller into one of the country’s fastest-growing omnichannel retailers. What started as an eBay business built on customer reviews has evolved into a national retail operation, with the company opening 30 physical stores in just three years while continuing to grow a thriving ecommerce channel.
In today’s episode, Guy shares what it actually takes to scale a modern retail business: from warehouse upgrades and faster dispatch operations to building a culture that empowers teams to make decisions and keep momentum in a fast-growing company.
The conversation also includes an unusual but incredibly practical insight: how to submit a winning entry for the Top 50 People in Ecommerce list. Guy explains that the key is focusing on measurable impact, clearly showing what initiatives were delivered and the results they generated, rather than hiding behind vague team achievements.
Today, we’re discussing…
- Why Oz Hair & Beauty moved from pure ecommerce into physical retail
- The operational upgrades behind their famously fast delivery
- How starting on eBay shaped their obsession with customer reviews
- Why investors encouraged the business to expand into retail
- How to write a winning submission for the Top 50 People in Ecommerce list
- The challenges of running a true omnichannel business across ecommerce and stores
Chapters
0:18 – Introduction: Meet Guy Nappa
8:19 – How The Founders Split The Work
14:05 – D2C Lessons That Power Stores
17:22 – Leading Pace Without Breaking Teams
22:38 – Warehouse Revamp And New ERP
26:35 – Dispatch Speed And Monday Discipline
32:16 – Click And Collect Data Truths
35:30 – Live Shopping Reps Before TikTok
35:50 – Investors Who Help You Move Fast
41:14 – 50 Stores Goal And Staying Motivated
45:26 – Bushy’s Takeaways
Join us!
Come behind the scenes with Add To Cart Community: Join our crew of ecommerce operators chasing growth, sharing wins, and staying sharp with deep dives, live events and no-BS inspiration.
