Teresa Sperti from Arktic Fox | Checkout #379

Teresa Sperti is a highly seasoned and regarded digital and eCommerce leader with over 20 years’ experience working with and for leading brands including Coles, Officeworks and World Vision amongst others. Since establishing Arktic Fox four years ago, Teresa and her team have been partnering with leading brands and scale up retailers and CPG | FMCG brands to drive eCommerce adoption and capability build, to enable better utilisation of data to enhance experience and deliver better omnichannel experiences and supported brands to utilise and invest in tech to underpin their strategy.

In this episode of Add To Cart, we checkout Teresa Sperti, founder and director of advisory firm, Arktic Fox, specialists in digital, eCommerce & capability development. Teresa’s background leading digital transformations at retailers like Coles and Officeworks led her to start the business that works with clients such as Bunnings, Bega and Carpet Court.

Can you recommend a book or a podcast that our listeners should immediately get into?

This is one for those running D to C plays or FMCG or CPG. Unpacking the Digital Shelf.

It’s a US podcast run by the Digital Shelf Institute that provides thought leadership around ecommerce for FMCG brands and they have amazing guest speakers.

It’s a really good one and it’s my favourite podcast.

The Checkout is a short snippet of our conversations.