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[Voiceover]: Welcome to the Checkout. We catch up with previous add to cart guests and ask them five quick questions to get to know them better and leave you with a little extra inspiration to get through your Friday.
[Ad]: Here's your host, Bushy Today's checkout features Shania Superciritad, founder of Rentr. Rentr is a full service rental, resale and repair plugin and service which gives brands the opportunity to step into and profit from the circular economy while owning the recommerce experience for their brand.
Nathan Bush: Shania, welcome to the Checkout. We've had a great conversation in our main episode. Everything about what Renter is doing around resale, reuse and rental. But we're here to learn a little bit more about you. I feel we learned a lot about you in the main episode. We got pretty personal towards the end, which was a lot of fun and some great insights on the real life of being a founder. But I've got five quick questions for you. Number one, what's the weirdest thing that you've ever bought online?
Shanya Suppasiritad: Oh, I don't even know what's it called, but I used to work for a sound studio. It's called like a desktop trap or something. It's like an instrument that I don't even know what tribe will use. And if you like blow was like the weirdest noise that you use to scare all of your enemy away. It's so weird. I'll send you the link later. But it literally it was like something that looked like a skull and then you blow it in and the most scariest noise come out.
Nathan Bush: Do you just take it to new business meetings and just put it on the table at the start of the meeting and go, let's hope this goes well?
Shanya Suppasiritad: Yeah, yeah. Or otherwise
Nathan Bush: the death trap comes in.
Shanya Suppasiritad: The death rap coming. I don't know what's it called? Might not be death trap it is now. Yeah.
Nathan Bush: All right, number two, who is your favorite retailer?
Shanya Suppasiritad: Oh, it's a hard one. Hey. I mean if we're talking about brands, I'm loving LMA at the moment. Love them. Love them. Can't afford them, but love them.
Nathan Bush: They seem to be everywhere at the moment.
Shanya Suppasiritad: Yeah, yeah.
Nathan Bush: One question that I didn't get to ask you in our main episode, but I am really curious about. It feels like we had this real surge towards customer driven sustainability. So customers are screaming out for it, wanting it, demanding it in their brands. But. But we have seen in the last couple of years the rise of retailers like Temu and Sheen, right. Which is very much mass market fast fashion. How do you position this in your head? When there is that movement, there is a genuine movement towards consumers who want to do good. But at the same time all the figures are showing how popular this type of retail still is.
Shanya Suppasiritad: It's a really hard, hard balance and just a hard conversation to have because people have different priority. You can't blame it all on the consumer either to actually participate in the fast fashion or like they're not even fast fashion, they're like ultra fast fashion. It's just insane the amount of product that they shoot out. Right. So the only thing that I can do is provide a solution for premium brand to be able to compete at the price point or not even really, but like at least open up the accessibility. So some of the consumer that have that sort of limitation on the budget and they don't want to participate in the ultra fast fashion world, at least have an option to be part of the brand that they love in a different way. Those guys probably always going to be around. I'm not sure how we're going to get rid of them. Hopefully though, that with all the regulation that's coming out makes it harder for them to operate exactly the same way. And you're starting to see that some of the fast fashion and ultra fast fashion are now actually suing each other for copying design, even though they all copying a design from someone else. So yeah, I think eventually it will get to the point that regulations is going to help us limit how much resource you can use to produce something. How do you manage waste, which is another really important thing. One thing I have to say though, that the piece of technology that they have to be able to predict things in real time and produce things in a smaller scale and quick. It's a really important technology that I think a lot of brands should start looking at. I'm not sure how sustainable it is yet. But you know how like brand actually plan their product 18 months, 24 months in advance.
Nathan Bush: How?
Shanya Suppasiritad: Yeah, well usually that's how it works.
Nathan Bush: Yeah, yeah, yeah, yes, sorry.
Shanya Suppasiritad: Yeah, so that's how it works, right? You plan your product 18 to 24 months out in advance and that's where the overproductions and the waste come from. Because you're not really understanding what's the demand. You're taking a lot of guess. I mean I don't have an answer to this but I think, you know, take a closer look at the technology that enabling brands to be able to predict things shorter and closer and maybe it doesn't work. I don't know, maybe it doesn't, but maybe it should.
Nathan Bush: So yeah, but the actual philosophy around getting closer to production on demand is actually a good thing overall as long as it's done in a sustainable way to meet the demand, not exceed the demand.
Shanya Suppasiritad: Yeah, I think so. But also I just can't really quite understand how that can be fast like. Cause the thing is fast and cheap, it just doesn't equal good quality. Like it doesn't work. You know what I mean? So it's kind of almost like maybe if it's fast high quality then the price point needs to be higher. So it just have to be one or another. Maybe that'll be my next startup.
Nathan Bush: Startup number four. All right, which E commerce practice do you wish was history?
Shanya Suppasiritad: Oh that. I don't know.
Nathan Bush: What about fast fashion?
Shanya Suppasiritad: Well yeah, absolutely. I mean that's 100% yes. You know what, when you talk about e commerce practice, I was actually thinking about the software of the E Comm. That's where my brain went.
Nathan Bush: Most people go straight to pop ups.
Shanya Suppasiritad: Yes, we all will pop up. Are we?
Nathan Bush: Apparently everyone's in a bit of a conundrum because they work
Shanya Suppasiritad: well. I mean my software is a pop up
Nathan Bush: so probably not the answer for you.
Shanya Suppasiritad: No, not for me. Let's not get rid of it. I think it works. I think it works. I mean fast fashion for sure. Well, I guess I was going to say that the Microsoft clip thing, but I think that's gone a long time.
Nathan Bush: What version of Microsoft are you using? You really need to up your technology budget. Number four, can you recommend a book or a podcast that our listeners should immediately get into?
Shanya Suppasiritad: I listen to a lot of. I think it's probably. I'm a founder so I do listen to a lot of entrepreneurial sort of journey just to feel other people pain as well. So I would recommend the. Oh, I think it's called How I
Nathan Bush: Made it or How I Built this.
Shanya Suppasiritad: Yeah, How I Built this. Yeah, that's the one. I really like that one. I think it's super engaging as well.
Nathan Bush: And the good thing about that is that by the time it gets the brands that are featured in How I Built this are usually successful. So, yes, you go through the pain, but then you've got the happy ending.
Shanya Suppasiritad: Yeah. And you're kind of like, oh, maybe I will be one of those.
Nathan Bush: Yes.
Shanya Suppasiritad: And you learn a lot about all the trick that they do.
Nathan Bush: Yeah.
Shanya Suppasiritad: So then you kind of like, okay, maybe it's not too bad that just like fake it till you make it. And another one I would recommend would be add to card by Nathan.
Nathan Bush: Oh, thank you. No, I've heard. It's all right. The host is a bit of an idiot, but great guest. All right, number five, last question I have for you. Finish this sentence. The future of retail is circular. Couldn't be anything else, could it?
Shanya Suppasiritad: No, it has to be what goes around come around.
Nathan Bush: Thank you so much for joining us on the checkout. Been a pleasure speaking with you.
Shanya Suppasiritad: Thank you. Thanks so much.
[Ad]: To hear more from Shania, jump back into episode 384 where Shania shares her incredible startup journey which started in Narnia. She also details the epic circularity case study test. How many times do you think a single Oryton dress can be sold? And she tells us the story of the haircut that led to a very special CEO appointment. Thanks for listening. And until next time, keep adding to cartoon.
