In this episode of Add To Cart, we checkout Sam Schumann the founder and director of outdoor adventure company Alton. An ex -tax and consulting professional, Sam developed the Alton brand in 2015 and now has over 50 SKU’s, a warehouse that’s bursting at the seams, distribution in Paddy Palin’s and the most god damn beautiful Instagram page you have ever seen. Make sure you check it out. It’s almost like meditation.
Can you recommend a book or a podcast that our listeners should immediately get into?
Shoe Dog by the Nike founder. For me it was really good, because he was an accountant, he was a professional services person and he went on that whole journey of going overseas, meeting manufacturers, so relatable. And another one, Catch of The Decade.
So much of the content in this space is US centric, so to get something that’s an Australian success story, you feel like you can really relate and it could be you.”
The Checkout is a short snippet of our conversations. To hear the full interview, tune in to our main episode below.
Sam talks warehousing, culture and capturing the great outdoors
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