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Pete Ceredig-Evans: Welcome to the Checkout. We catch up with previous add to cut guests and ask them five quick questions to get to know them better and leave you with a little extra
[Voiceover]: inspiration to get through your Friday.
Pete Ceredig-Evans: Here's your host Bushy
[Voiceover]: Today's checkout guest is Pete Keredig Evans, Founder and CEO of Try with Mirror, the Shopify app that's helping retailers offer Try before you buy with without blowing out margins. Think of it as the online version of Just try it on and it's working. Brands like silk laundry, Mr. Zimmy and Bondi Boost are using Try with Mirror to increase conversion, lift average order value and remove that. What if it doesn't fit? Hesitation. In this checkout, Pete shares the 400 pound mistake that he once made online, the tiny Tasmanian brand that's inspiring him right now and the collaboration tool that his team can't live without. Plus the one leadership book that he's reread three times and why it's shaping the future of his fast growing team. Pete, welcome to the Checkout. Thank you so much for joining us. We had a brilliant conversation on our main chat where you talked us through how Tribe with Mirror is essentially changing the shopping experience that customers can expect by being able to wardrobe a range of clothing and send back items that they might not need. But at the same time for retailers, lifting average order values and exposing them to new customers who can buy with confidence that they might not have normally got. This isn't a paid promotion at all, but I just wanted to sum up that proposition because you did such a great job of it on the main episode and I think it's a really interesting one for retailers, but we're not here to talk about. Try with mirror. We're here to talk about you.
Pete Ceredig-Evans: Oh.
[Voiceover]: I've got five quick questions for you.
Pete Ceredig-Evans: Okay.
[Voiceover]: We're going to get to know the real Pete.
Pete Ceredig-Evans: Yeah. Okay.
[Voiceover]: Number one, what's the weirdest thing that you've ever bought online?
Pete Ceredig-Evans: Well, there's been a few. One of the most memorable ones was when I was sat at my dad's computer back in England and I think it was ebay or Amazon maybe, I can't remember, and I wanted to just add an iPhone. This was like when they first came out to the car and I ended up just buying it. I must have just hit buy now. And then we realized I hadn't just, yeah, added it to car, but I'd actually bought thing. But it was actually just a book for £400 or something. I just bought a book about an iPhone. And so, yeah, I suffered an almost fatal beating from my dad. No, he didn't really beat me.
[Voiceover]: Did you read the book?
Pete Ceredig-Evans: No. Well, we ended up complaining. We got the book, we got the money back and. But yeah, that was pretty bad.
[Voiceover]: I tell you what, even with clients at the moment, the amount of test orders that I've done that I've accidentally gone all the way through to checkout. You know what I mean? When you're playing around with the sites and then with shop pay, you accidentally press that shop pay button, you're like, oh, a bottle of gin's just turned up at my door.
Pete Ceredig-Evans: Yeah, yeah, I know. I mean, I love it now. You know, there's nothing great about going cool, click, click, done. It's great.
[Voiceover]: Yeah.
Pete Ceredig-Evans: But back then, not so good. Yeah.
[Voiceover]: Book about iPhones isn't the sexiest thing
Pete Ceredig-Evans: to buy, not for £400.
[Voiceover]: Number two, which retailer has most inspired you recently?
Pete Ceredig-Evans: There are lots of really great retailers that inspire me. There's also ones which don't inspire me. One that has inspired me a lot recently has actually been a. A beautiful brand based in Tasmania called Romula Brand. The designer, Emma, she actually collaborates with artists and their prints and she kind of collaborates and brings the artists paintings and drawings and amazing designs and brings them into her designs, has them printed and they're stunning. So, yeah, that's inspired me a lot. They look beautiful.
[Voiceover]: Amazing. Shout out. On the other end of the spectrum, have you had any conversations with our large department stores around potentially revolutionizing their online experience with a little try at home?
Pete Ceredig-Evans: Some large. Yeah, I've had a David Jones. I've had a couple good conversations with them. You know, they seem. They're this massive business, obviously. Yeah, yeah. If we had some really good conversations, that's where.
[Voiceover]: That's all.
Pete Ceredig-Evans: That's where it is at the moment. Nothing more than that.
[Voiceover]: That's good. That's promising. I like hearing that.
Pete Ceredig-Evans: Yeah, they were, they were. Sounded really keen and they were like, yeah, this would be really good. They said it'll take a while. And I was like, yeah, I bet it would, you know.
[Voiceover]: All right, just hang by the phone number three. Can you name a piece of tech that you or your business couldn't live without?
Pete Ceredig-Evans: Oh, I mean, we're a tech company, like all of it. We use Miro M I R O a lot. We're all fully remote. Anyone who doesn't know Miro, imagine like a giant whiteboard in your office, but it's a digital one you can use for planning stuff. You can add Kanban boards in there. You can collaborate and do brainstorming. It's just a great tool. It's almost like a silent. You know, those tools which you don't almost realize that you're using it or it just kind of exists in your life and then it's so valuable. No, it's a bit like that. We do lots of business strategy, lots of planning work, lots of even execution, you know, lots of data where we pull data in from our database and have it hosted in there. So yeah, that's. That's up there.
[Voiceover]: That's cool. And do you use it like in meetings together, virtual meetings, or do you use it almost like a place where anyone can go at any time and add thoughts and ideas?
Pete Ceredig-Evans: Yeah, both. So everyone is in our business. We have like a product engineering board. We have boards where we use for kind of conceptually looking at architecture. We have boards for doing user story mapping, we have sales and onboarding boards where our design will be building sales assets and we'll use prototyping. So if we're building a new part of the app, we'll kind of put the wireframes in there. Then we'll kind of comment on things and collaborate on things. We'll. We'll do it like our marketing team will meet with a brand who are using our app and take them through example assets, digital assets that they can use for activating customers throughout the funnel across meta. And that's inside Miro, you know. So, yeah, we use it for a whole host of things. I guess it really is awesome for keeping everyone aligned, keeping the work super transparent, being able to inspect the work and adapt it and make Changes when needed very quickly and it saves everything. So, yeah, I mean, maybe I could get a job selling mirror or something.
[Voiceover]: Good tip. Everyone needs a fallback.
Pete Ceredig-Evans: Yeah.
[Voiceover]: Number four, can you recommend a book or a podcast that our listeners should immediately get into?
Pete Ceredig-Evans: I read a lot, listen to a lot. So one book I've just read again for like the third time and I've just recommended it to another person. It's called the Four Stages of Psychological Safety. Amazing book. It's actually all about innovation. Okay. And high performing teams. But it starts with building psychological safety. Those four stages are, if you don't know them, they are inclusion safety. So you're feeling actually included. And then learner safety, you feel safe to learn. When you feel safe to contribute, it's the first step. And then you feel safe to challenge. And if you've got those four stages of psychological safety in your team and your business, then you're kind of on the right track and it's actually going to create for a much more innovative environment. So, yeah, that one I really recommend,
[Voiceover]: that's a really interesting one. I haven't read it and I haven't even heard of it, but especially in your journey, as you continue to expand internationally, I could imagine that those four stages might start looking a little bit different for every country, depending on the culture.
Pete Ceredig-Evans: Yeah, 100%. And it's just something that we always need to. We want a culture where people can feel safe to test ideas and be wrong. You know, we feel safe to challenge someone even if they're more senior or if they are a founder or, you know, feel safe to just do their best work, become an absolute master in their craft. And I think that's where ultimately high performing teams and businesses come from, which is, you know, environments that people feel psychologically safe.
[Voiceover]: Love it.
Pete Ceredig-Evans: Great tip. Another one, the Gap in the Gain. It's a book. Oh, actually it's a listened to it on Spotify. So again, it's actually another book about more introspective, being psychologically aware of when you're in the gap versus the game. I won't say anything else. And a final one, I'm just reading a book now by Karl Martin on leadership which is called the Cave, the Road, the Table and the Fire.
[Voiceover]: Okay. There's something about your books. They all need like three or four, like bits to them.
Pete Ceredig-Evans: Maybe it's just the season.
[Voiceover]: That's just the season. And of course we can't not recommend the Dummy's Guide to the iPhone3.
Pete Ceredig-Evans: Dummy's Guide to the iPhone3 is still on my shelf. I'm going to read it later.
[Voiceover]: Last one I've got for you. Pete, what is your biggest challenge today?
Pete Ceredig-Evans: Great question. So one of the things we're doing at the moment is actually building a native mobile app. We had lots of shoppers using Tri with Mirror and saying to us, oh, loved it. Shopped with this brand, loved it. Never shopped with them before. So good. And they kept saying, what other brands do you work with? Because ultimately that's where customers interact with Trium. It's always for a brand. So we've now just built a imagine Uber Eats, but for fashion and beauty. Now, it doesn't look anything like Uber Eats. But why do you use Uber Eats? Because you want a drunk. Some food. You're trying. Yes, you want food, you want it fast, you want, you know, you want a selection of things that you can choose and it's the experience you want to be able to have this convenience, fast thing. So with the same principles, we want to create a cohort, the Trial Mirror app, which is a cohort of hundreds of brands that offer this elevated online shopping experience that helps customers shop. So it'll be native being mobile and it's going to be a way for. It's all we've got the brands already up on there that all connected to the Shopify back end. It looks amazing. So we're just going through some alpha testing at the moment, then we're going to be going into some beta testing. So challenge today is just catching up with some engineers later on today and talking about next phase of testing and what we are and what we're not going to be including in that beta testing round and then dealing with the board who are saying, hey, why isn't that out last week?
[Voiceover]: Why isn't it out last week, Pete, why isn't it out?
Pete Ceredig-Evans: Good question. Quickly come up with something.
[Voiceover]: Well, I better let you go, so you've got time to make up your excuses for the board. Pete, thank you so much for joining us on the checkout.
Pete Ceredig-Evans: Thank you so much for having me. Bushy. Can't wait to catch up soon.
[Voiceover]: How good's that? From 400 pound iPhone books to fashion apps inspired by Uber Eats, Pete's clearly not afraid to try new things. Now, if you love this, don't miss our Main episode number 537 with Pete, where we go deep on how Try with Mirror is helping brands lift average order value, reduce, reduce returns, friction and rewire the customer journey. And if you're keen for more behind the scenes insights. Come join the add to cart community. It's where all the best e commerce ideas get trialled and tested. The link is in the description of this episode. Till next time.
