In this episode of Add To Cart, we checkout Michael Jankie, Gary Tramer and Andrei Safonau, co-founders of NATPAT, a brand creating wearable stickers for kids infused with essential oils that offer a range of solutions to everyday problems.
There’s a patch to repel mozzies, one to aid sleep and even a sensory patch to alleviate stress and anxiety. NATPAT started as a D2C brand and is now stocked in retailers throughout Australia as well as the US and UK.
Can you recommend a book or a podcast that our listeners should immediately get into?
“I find fascinating the Acquired podcast. For those that have listened to that, I recommend it just because I really love the way they tear down over three to five hours of business and the seven powers, the Hamilton seven powers and the different ways that different businesses tackle that.
And then trying to find little angles that we can apply for ourselves, just to expand the mind.
Listening to Nvidia’s story or Microsoft’s story or Berkshire Hathaway’s story. But with such granular detail around the strategies and these pivotal moments that created success.
Gary Tramer
The Checkout is a short snippet of our conversations.
