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Laura Klein from Snotty Noses | #428

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In this episode of Add To Cart, we checkout Founder and CEO of Snotty Noses, a brand that pretty much does what it says on the tin…provides a practical solution […]

In this episode of Add To Cart, we checkout Founder and CEO of Snotty Noses, a brand that pretty much does what it says on the tin…provides a practical solution for dealing with the bucket loads of snot that the babies and toddlers in our lives seem to generate from the moment they come into our lives.  If you are not a parent or have had no experience of this phenomenon…you might want to have a look at Snotty Noses Tik Tok channel to get up to speed.  The Snotty Boss, Laura’s hero product, is a motorised nasal aspirator that niftily sucks the snot from your child’s nose at the touch of a button.  Laura’s journey has taken her from fulfilling orders at her kitchen bench to being stocked in retailers such as Terry White and Baby Bunting.  

Can you recommend a book or a podcast that our listeners should immediately get into?

I love the She-com podcast with Lisa Jones.  Real Australian female founders, the story of growth, the good, the bad and everything in between.  I’ll also give a shout out to Tim Reid and the Small Business Big Marketing podcast.  That’s been around for aeons.  I started listening within two months of running my business.  I have learned so much from that podcast.  

I remember there was a hairdresser on and I thought what on earth am I going to learn by listening to a hairdresser on this podcast?  Well, mind blown!

You just never know the gold that you’re going to get from that podcast.

The Checkout is a short snippet of our conversations.

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Laura began her business in 2013 from the kitchen bench. She was a full-time Mum to three kids under five and on leave from her job as a primary school teacher. Her kids had a runny nose every other week, and she had spent a fortune on snot sucking solutions that just didn’t work. She found a motorised aspirator for sale in a parenting magazine and loved it. After recommending it to all her friends, she decided she could start a business selling this product online. She bought a box of stock and the rest is history. That original model of aspirator has been retired, and Snotty Boss hit the market in March 2020. Snotty Boss is now stocked in over 1200 stockists around Australia, and is sold all over the world via the international website (snottyboss.com)

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