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Joel Azzopardi from Freddy | Checkout #340

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In this episode of Add To Cart, we checkout Joel Azzopardi, Co founder and CEO of Freddy.  Freddy make jeans that prioritise comfort and fit and look amazing on every body, thanks to patented fabric technology. The Freddy brand is over 50 years old and in Australia has a cult following with over 150,000 Australian […]

Joel Azzopardi from Freddy

Joel is the Co-founder and CEO of We Are Brands, the exclusive distributor for Freddy in Australia, New Zealand, USA and UK.

In this episode of Add To Cart, we checkout Joel Azzopardi, Co founder and CEO of Freddy.  Freddy make jeans that prioritise comfort and fit and look amazing on every body, thanks to patented fabric technology. The Freddy brand is over 50 years old and in Australia has a cult following with over 150,000 Australian followers. Who knew good fitting jeans would be so popular!

Can you recommend a book or a podcast that our listeners should immediately get into?


The Ride of A Lifetime by Robert Iger.  I really resonated with that story.  For me, regardless of how big or small a company is, you’re faced with very similar issues and challenges.  Robert Iger has been on a massive journey with Disney throughout his career.  

He’s able to use that experience to make really bold but confident decisions… 

He’s been able to prove the success of Disney over the last fifteen years or so where he’s been at the top and they’re thriving as a result.  

The Checkout is a short snippet of our conversations. To hear the full interview, tune in to our main episode below.

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