How subscriptions can turbo charge eCommerce | #012

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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Carolyn is an experienced leader with more than 20 years in the technology sector, including extensive international experience within the payments, fintech, e-commerce, and telecommunications sectors. For more than 20 years, she has been actively supporting brands to amplify their presence in relevant markets, elevate their customer experience, and form long-term partnerships. Carolyn’s work within Braintree a PayPal Service, eBay, Vodafone, and Telstra has seen her sharpen her sales, marketing, and leadership expertise, as well as her knowledge in conversion, payments and digital transformation. Carolyn’s effervescent personality has naturally enabled her to become a sought-after keynote speaker locally and internationally. Her astute leadership and professionalism has resulted in Carolyn being awarded one of CEO Magazine’s IT and Telecommunications Executive of the Year in 2018, Woman in Payments 2019 Advocate for Woman and recognised as one of Business Insider’s top 20 Women in Fintech.

In this episode of Add To Cart, we are joined by Carolyn Breeze from GoCardless.

As the trend for consumption over ownership has grown, so has the subscription economy. Carolyn breaks down the ways in which a business can embrace subscription models, increase customer loyalty and generate more predictable revenue. A passionate advocate for smart and democratic solutions to assist our busy lives, Carolyn also shares her vision of a world where micropayments seamlessly support and enhance everyday experiences and goes retro with a story about Reebok Pumps and just how far the online shopping experience has come.

We’re busier these days….we’re multitasking constantly,what can you take off my plate and automate and deliver to me to make my life easier?

Carolyn Breeze
Questions answered in this episode include
  • What’s driving the recent popularity of subscription models?
  • What makes a good subscription service?
  • How do businesses get started with offering subscriptions?
  • What are the potential pitfalls for subscription models compared to a traditional retail model?
  • What will subscription models look like in the future?

The Subscription Model Test

Make an export of customers who have shopped with you at least three times over the last 12 months. Now, understand the frequency and types of products.

How can you create a service to automate this for them? Even better if you can tie it to added value such as exclusive range, first release or additional content. Try to steer away from discounting at the beginning.

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