CHECKOUT Pamela Yip from Bubble Tea Club | #193

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ep 193
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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.


Pam has spent the last decade immersed in marketing & building online communities with experience in agency, corporate & start up environments. She’s currently cmo & director of bubble tea club. Her purpose is to close the gap between asian representation in western societies through edutainment.
Her curiosity for marketing, community & brand universes has been recognised by facebook APAC’s vice president (Dan Neary), A Current Affair, Insider Retailer, Business Insider Australia, Apple News Spotlight, Herald Sun & more.
You can contact Pamela at LinkedIn

In this episode of Add To Cart, we checkout Pamela Yip from Bubble Tea Club.  When Covid hit, within a week of losing most of her marketing clients, Pamela Yip had conceived and launched a new business with her friend Jenny Le.  Their idea – DIY bubble tea – was timely and a huge success – if the people can’t go and get bubble tea, then bubble tea must come to the people!  Bubble Tea Club has now had over 40,000 customers or  ‘bubblers’ as they are known and the company is generating over $2m in revenue.  They’ve also been voted in the Top 20 Coolest retailers by Inside Retail, alongside Culture Kings and Country Road. 

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 
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