In this episode of Add To Cart, we checkout Katrina Van De Ven and Catherine Olivier who are just five weeks into the launch of Leukbook (that’s L-E-U-K book) a one stop plus size fashion shop. With 90 percent of size 14+ customers feeling under-served by existing shopping options, Katrina and Catherine knew they could make a serious difference in this space. They have ten brands currently on board and are set to double this number in the next few months. In the conversation, we discuss the lucrative plus market that many brands are leaving behind, the importance of ‘fit’ (and some other choice F words), and Leukbook’s plans for global expansion.
Questions answered in this episode include…
- What is the weirdest thing you’ve ever bought online?
- Who is your favourite retailer?
- Which retail fad do you wish was history?
- Can you recommend a book or podcast that our listeners should immediately get into?
- Finish this sentence. The future of retail is…
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