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Edwina Cameron from I Heart Wall Art | Checkout #170

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In this episode of Add To Cart, we checkout Edwina Cameron, Co-founder of I Heart Wall Art.  Having got tired of keeping up with the Joneses in the suburbs, Edwina […]

EP 170

In this episode of Add To Cart, we checkout Edwina Cameron, Co-founder of I Heart Wall Art.  Having got tired of keeping up with the Joneses in the suburbs, Edwina and her family upped sticks and moved to the rainforest, built a shed in the garden and set up an online wall art business…as you do.  With a particular focus on Australian nature, I Heart Wall Art offers a range of digital prints, canvases and framed artworks, some of which Edwina creates herself.  They now employ two staff and are just about to open a showroom office space in the town of Maleny.

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 

This episode was brought to you by…

Hosted by

Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Edwina Cameron started I Heart Wall Art in 2019 as a way to burn through some of the creative energy she wasn’t using at work at the time. She has a background in communications, with a particular lean towards content writing and digital comms, which has lent itself nicely to running an ecommerce business. She lives in the Sunshine Coast hinterland with her husband and kids and runs her business between a home workshop and showroom in Maleny.
You can contact Edwina at LinkedIn

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