[Voiceover]: Welcome to the checkout. We catch up with previous guests of Add to Cart, where we ask them five quick questions to understand more about them and leave you with a little extra inspiration to get through your Friday. Today's checkout features Danielle Lewis from Influencer marketing platform and agency Scrunch. Danielle has also launched her very own direct to consumer brand the Answer, which aims to beautify hand sanitization for everyone in a very Australian and sustainable way.
Nathan Bush: We'll go through our quick fire questions. So what is the weirdest thing you've ever bought online?
Danielle Lewis: The weirdest thing I've bought online is toothbrushes off Instagram.
Nathan Bush: Well, everyone has their impulse purchases.
Danielle Lewis: My, my partner's obsessed with good design and we saw them and he was like, that's the toothbrush I want to use. So that's the backstory on that.
Nathan Bush: You're the people those ads pop up for. I get it.
[Voiceover]: All right.
Nathan Bush: Who is your favorite retailer?
Danielle Lewis: My favorite retailer is probably Mecca because a, you know, I'm a girl and I love their products, but I just love the content that they produce. So they always collaborate with amazing influencers. They produce so much content around, you know, know, self care, obviously, doing your makeup, those types of things. So as a consumer, it really helps me understand the brands and products that I might be purchasing. I am very, very low on time. So I always love it when a brand is dedicated to serving their customer from a content point of view because it just makes the. The purchase experience so much easier. So love Mecca.
Nathan Bush: Yeah, they do an amazing job. Which retail fad do you wish was history?
Danielle Lewis: Every time I purchase from a custom website, so someone thinks that it's so important to have a custom website and they're usually the worst experience. They're slow, they're clunky. Someone has designed it with shit ux. I don't know if I'm allowed to swear in this.
[Voiceover]: Swear away.
Nathan Bush: Swear away.
Danielle Lewis: You know, there's amazing platforms like Shopify that have solved conversion, that have solved everything you need. So just use that and then your scale problems are finished. So, yeah, stop doing custom start. You can design so much on those kind of platforms. So just go with someone like Shopify.
Nathan Bush: You're making our partners very happy. We didn't pay you to say that. Okay.
Danielle Lewis: No, absolutely not. The Answer is also hosted on Shopify because it's easy. Just easy, right?
Nathan Bush: Yep. Can you recommend a book or a podcast that our listeners should immediately get into? Yeah. The
Danielle Lewis: current fave is Atomic Habits by James Clear. So I am perpetually low on time, but always have these grand plans of becoming a better human. And I love Atomic Habits because it encourages you to not like run a marathon but walk to your letterbox. It encourages you to break down these giant goals you have into these tiny manageable daily habits that mean when you wake up in 10 years time, you will be that better human.
Nathan Bush: Yeah, yeah, I think it's fantastic. I read it would have been almost 10 years ago now I think. Is it Charles Duhigg, the the Power of Habit?
Danielle Lewis: Oh yes, another.
Nathan Bush: Another amazing book about habit and yeah, really changed my outlook. So fantastic.
Danielle Lewis: Awesome.
Nathan Bush: And finish this sentence. The future of retail is at home. No, I just.
Danielle Lewis: I know, but it's just like I think that we. It's funny, I think that people are waiting for life to go back to normal, but I don't think it will. I think we really need to, as business owners, as marketers, as whatevers, we need to realize that the world has fundamentally changed and people's habits will fundamentally change and we need to cater to that. So yeah, interesting, interesting to see what happens.
Nathan Bush: Great insight and I think you're right. Danielle Lewis, thank you very much for coming onto ADD to cart. Where can people find out more about yourself? Or Scrunch.
Danielle Lewis: Let's go Scrunch rather than just bashing the handles around. So find us at www.scrunch.com and you'll find everything else from there.
Nathan Bush: Beautiful. Thank you very much.
Danielle Lewis: Thank you for having me.
[Voiceover]: We're a funny bunch in E commerce. Our skill sets are a unique mix between retail, digital and marketing and we often cover it all. And as I've found myself on multiple
Nathan Bush: occasions when looking for our next opportunity, there's no one in the recruitment space who truly gets us.
Speaker D: And that's why we started E Suite. We are a talent agency specifically focused on the ambitions of e commerce professionals and high growth retailers.
[Voiceover]: So if you are looking for your next opportunity with people who get you,
Nathan Bush: make sure you check out the current
[Voiceover]: e commerce opportunities@esweettalent.com au that's e s e uite talent.com or get in touch
Nathan Bush: to confidentially discuss how we can find you the next opportunity that's right for your career.
[Voiceover]: To hear more from Danielle, jump back into episode 21 where we speak with Danielle about what you should look for when selecting influencers to represent your brand. We also discuss how to brief influencers to get the best response and we ask her what she thinks the future of influencers are on social media platforms such as Instagram and TikTok thanks for listening. And until next time, keep adding to cartoon.
