[Ad]: This episode of the Checkout is brought to you by E Suite. Whether you're a retailer looking to grow your team or you're an E commerce gun looking for your next role, E Suite are here to help. At E Suite, we connect fast growing retailers with the best Australian e commerce talent. We're working with some of the best in the business including Accent Group, Incoo, Aus, Hair and Beauty and Black Mill. So if you are in the market or interested in where the e commerce market is at, reach out. Visit esweettalent.com for all the latest job list or contact me directly on Nathan sweettalent.com au now let's get into today's checkout.
[Voiceover]: Welcome to the checkout. We catch up with previous add to cart guests and ask them five quick questions to get to know them better and leave you with a little extra inspiration to get you through your Friday.
Nathan Bush: Today's checkout features Daniel Flynn, co founder and managing director of Thankyou. Thankyou burst onto the scene with bottled water. That was doing good. Now 12 years later, Thankyou has raised over $17 million to impact the lives of people across 22 countries and they no longer do bottled water. All right, Daniel, welcome to the checkout. We have five quick questions to learn a little bit more about you. Let's see how we go. Number one, what is the weirdest thing that you have ever bought online?
Daniel Flynn: Okay, so full transparency. I don't think I bought anything that weird or dodgy, but back in the day we had the first bottle of thank you water on ebay and I was like, why? Well, someone else was going to get it and then I bid for it. I bid it for it and then I got outbidded because it went for a lot of money and I couldn't do it. So that's the weirdest thing I nearly bought because we could have just got another bottle of water from a box in the office.
Nathan Bush: But yeah, that would have been great to have. Hopefully whoever has it hasn't drunk it. Number two, who is your favorite retailer?
Daniel Flynn: Look, I think it's hard for me to get past the experience, particularly in store with Apple buying that laptop early days and you don't feel like you're getting sold to, you just feel like you're getting helped. That is like the biggest secret to, I don't know, sales and retail and I've loved that. And I think, look, honestly, in an online experience there are so many. But I think, you know, Amazon, as big as they are and they're getting a lot of critique but I also think they have done a very, very, very good job. And also they're then bringing that into retail and I think it's a, it's a, you know, you got to give credit where credit's due.
Nathan Bush: Yeah, they know what they're doing. Number three, which retail fad do you wish was history?
Daniel Flynn: Discounting for beds? I don't know if that. Beds. That's not really a fad, but like, I feel like half price beds. Like every time I've gone to buy a big bed, I know that a whole bunch of brands have moved into the space and they're nailing it, but like all these beds that are always half price, it's like, stop it. I feel like I'm being conned here and I think we should just all be honest with this. Like, what is the actual price of this bed? Don't tell me. It's like, don't double it and then halve it with a discount. Making me feel good. So I feel like that discounting concept, I just. Yeah, maybe that's a. Well, that's a big, big one.
Nathan Bush: I totally feel your pain. I just bought a new bed and went through exactly the same and I went out to market thinking, I'm going to snag a bargain here. I couldn't find anything on sale, but you know, it's that industry where you go, I'll find something cheap. It was the most confusing purchase of my life.
Daniel Flynn: Fascinating.
Nathan Bush: Good bed. Now though, number four, can you recommend a book or a podcast that our listeners should immediately get into?
Daniel Flynn: There's so many. That team we're just talking about the Infinite Game by Simon Sinek. Love that. But book wise, there's a great little book called Do Purpose. Why Brands who do good Matter More.
Nathan Bush: Brilliant.
Daniel Flynn: Not sure it's by.
Nathan Bush: That's okay. We'll put a link.
Daniel Flynn: Do Purpose. It's like a. It's words and pictures. Like, you get through this in like 10 minutes.
Nathan Bush: Oh, you think in my language. Yeah.
Daniel Flynn: Very powerful. We've built a lot of thank you. Kind of ideas really inspired from that book.
Nathan Bush: Brilliant. And of course this chapter one as
[Ad]: well to go check out.
Daniel Flynn: Yes, there is.
Nathan Bush: Last one I've got for you. Number five, finish this sentence. The future of retail is not selling.
Daniel Flynn: Maybe it's already here. For some brands it is. But the idea of partnership, that you're a partner with a brand and literally they're not there to help. And that's the guys of just sell you more.
Nathan Bush: Yeah.
Daniel Flynn: But I wonder if selling starts to disappear and we are partners. We pick our tribe, we pick who we walk with as a brand, different brands and instead of being sold to, we kind of do life together. And in that, you know, it's a more helpful exchange.
Nathan Bush: It's beautiful. I love it. I want to be part of that. Daniel, thank you so much for joining us on the checkout. Thanks, mate. To hear more from Daniel, jump back into episode 130 where Daniel shares why Thanqq started with a wholesale model and how he got stocked in the largest retailers early on and the resulting impact that that had on his business. We discuss why understanding profitability is key to retail, even more so in businesses
[Ad]: that have an impact and in perhaps
Nathan Bush: the 10 minutes of this show that could change change people's lives. It definitely had an impact on me. Daniel opens up on his journey with
[Ad]: a psychologist and why he recommends therapy
Nathan Bush: as an essential tool for everyone, even psychologists. Thanks for listening and until next time,
[Ad]: keep adding to cartoon.
