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Daniel Flynn from Thankyou | Checkout #153

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In this episode of Add To Cart, we checkout Daniel Flynn from Thankyou.  They burst onto the scene with bottled water that was doing good and now 12 years later Thankyou has raised over $17 million to impact the lives of people across 22 countries… and no longer do bottled water. Many of you will […]

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Nathan Bush is a director at eCommerce talent agency, eSuite. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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In 2008, Daniel led a group of people who launched Thankyou and have seen it grow from a small start-up to become one of Australia’s leading mainstream social enterprises. 12 years on, Thankyou’s products are stocked by major retailers in Australia, with every product contributing to helping end global poverty. To date, Thankyou has raised over $17 million to impact the lives of people across 22 countries. In 2015 Daniel had the privilege of writing a best-selling book, Chapter One, a story that generated $1.4 million in sales in its first month using an unorthodox ‘pay-what-you-want’ model. Daniel is passionate about disruptive marketing and is honoured to have led his team to execute some truly unconventional and highly successful campaigns that led to Thankyou products being stocked by some of Australia’s biggest retailers. As part of Daniel’s role, he loves to speak to audiences around the world, telling stories and motivating people to realise that they too can make their own ideas a reality.

In this episode of Add To Cart, we checkout Daniel Flynn from Thankyou.  They burst onto the scene with bottled water that was doing good and now 12 years later Thankyou has raised over $17 million to impact the lives of people across 22 countries… and no longer do bottled water. Many of you will be familiar with Thankyou and its mission to redistribute wealth from consumer spending. We are living in a time where extreme poverty and extreme consumerism live side by side – Daniel and his team are looking to rebalance that equation.  Thankyou is stocked in major retailers including Coles, Woolworths and Chemist Warehouse, and a whole bunch of eCommerce stores including Amazon, Catch, Nourished Life and BaoBag. On their own site – they only sell one product – Chapter One, the first part of the Thankyou story. And it’s not a bad product – so far raising more than $2.6m to supercharge their impact. 

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 

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