CHECKOUT Basil Karam from Life Interiors | #096

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CHECKOUT Basil Karam from Life Interiors

Basil is an entrepreneur with a track record of starting, growing and scaling high-growth technology enabled businesses. With more than 20 years experience delivering complex technology solutions in the cloud his expertise branches the fields of retail, technology and digital marketing. Basil is CEO of Life Interiors, a leading design-focused, technology-led vertically integrated furniture and homewares retailer on a mission to offer great design at an attainable price across several channels including retail, e-commerce and some of Australia’s largest furniture and homewares marketplaces including Temple and Webster, Zanui.

Prior to Life Interiors, Basil worked at IBM implementing WebSphere e-business solutions across Telstra before moving to pureprofile a venture backed start-up to be part of the founding technical team and eventually heading up innovation in the CTO / CIO roles. Pureprofile launched its revolutionary SaaS platform internationally from Australia into the United Kingdom and the US and eventually listed on the ASX.

In this episode of Add To Cart, we checkout Basil Karam from Life Interiors. The online homewares store had a massive 2020 and are on track for an even bigger 2021 off the back of a replatforming over to Shopify Plus, a smart omnichannel set up and investment in technologies including augmented reality and artificial intelligence. 

Questions answered in this episode include
  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 
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