Caleb Marshall from Tropeaka | Checkout #308

Caleb Marshall is the CEO and co-founder of Tropeaka. Launched in 2016 Tropeaka has seen exponential growth, becoming one of the fastest growing businesses in the health and wellness industry. Today, Tropeaka has an 8-figure yearly eCommerce turnover alongside domestic and international retail distributors and has global sales in more than 70 countries around the world. Caleb was recognised in Forbes 30 Under 30 in 2021 and also co-runs the Tropeaka Foundation, which was set up in 2020 and has raised over $100,000 so far to support initiatives that create positive humanitarian and environmental change.

In this episode of Add To Cart, we checkout Caleb Marshall, CEO and founder of Tropeaka, a health food and nutrition company making and selling premium ingredient products such as protein powders, superfoods and, wait for it, beauty custard. After being diagnosed with Chronic fatigue in 2016, Caleb spent alot of time in specialist shops building his health from within, an experience which led him to create an online health food brand that would appeal to a younger demographic. Today, Tropeaka ships to over 70 countries around the world with products garnering thousands of five star reviews.

Can you recommend a book or a podcast that our listeners should immediately get into?

I’d actually like to recommend a book from three key areas. The first one is around health. I love Ben Greenfield’s book Boundless. It’s like a bible for biohacking. In terms of mindset and changing your life, two books have made a massive impact, The Magic of Thinking Big and Tony Robbins’ Unlimited Power and then on the Ecommerce front Alex Hormozi’s $100M Offers, I think is a fantastic book that people should read.

The Magic of Thinking Big by David J Schwartz
The true secret of success – how to earn more, lead fearlessly and live a happier life.

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A good offer has scarcity, urgency, some sort of bonus and guarantee all mixed into one. Knowing how to do that, it’s pretty important.”