In this episode of Add To Cart, we checkout Caleb Marshall, CEO and founder of Tropeaka, a health food and nutrition company making and selling premium ingredient products such as protein powders, superfoods and, wait for it, beauty custard. After being diagnosed with Chronic fatigue in 2016, Caleb spent alot of time in specialist shops building his health from within, an experience which led him to create an online health food brand that would appeal to a younger demographic. Today, Tropeaka ships to over 70 countries around the world with products garnering thousands of five star reviews.
Can you recommend a book or a podcast that our listeners should immediately get into?
I’d actually like to recommend a book from three key areas. The first one is around health. I love Ben Greenfield’s book Boundless. It’s like a bible for biohacking. In terms of mindset and changing your life, two books have made a massive impact, The Magic of Thinking Big and Tony Robbins’ Unlimited Power and then on the Ecommerce front Alex Hormozi’s $100M Offers, I think is a fantastic book that people should read.
The Magic of Thinking Big by David J Schwartz
The true secret of success – how to earn more, lead fearlessly and live a happier life.
A good offer has scarcity, urgency, some sort of bonus and guarantee all mixed into one. Knowing how to do that, it’s pretty important.”
The Checkout is a short snippet of our conversations. To hear the full interview, tune in to our main episode below.
Caleb shares his journey to wellness in body and brand
This episode was brought to you by…