What if your ecommerce business could run as reliably as a Toyota Camry engine: quietly efficient in the background while you focus on growth and customers? That’s the vision of David Brudenell, Executive Director of Decidr.AI, who is pioneering the move from task-driven AI to an agentic economy.
David’s journey has been anything but ordinary. From studying zoology to leading AI-driven organisations, he’s built a career at the intersection of technology and business. Today, at Decidr.AI, he’s helping ecommerce brands cut the manual “tippy-tapping” across SaaS tools, unify their data, and make decisions that fuel growth instead of just efficiency.
We want to be the Toyota Camry engine of business. You don’t think about the engine, you just get where you’re going safely and reliably.
Today, we’re discussing…
- The difference between agentic AI, AI agents and LLMs, and why ecommerce leaders should care
- How agentic AI can shift businesses from task-based to goal-driven decision-making
- The pain of point solutions and why endless app-stacking is unsustainable for ecommerce
- How Decidr.AI builds a single-source database across platforms like Shopify, Xero, Klaviyo and Google Ads
- Why Decidr’s goal-oriented apps outperform traditional chatbots and how one ecommerce client achieved 5% revenue growth in just 8 weeks
- Insights from Decidr’s AI Readiness Index, showing that most Australian SMEs are prioritising efficiency over growth
- The Edible Beauty case study, showcasing agentic AI in real-world ecommerce customer journeys
- What an AI roadmap for SMEs should look like in 2025
5:00 Decidr AI: The Go-To Decision System
7:43 Agentic Schema and Business Solutions
10:24 Integrating Data for E-commerce Success
15:33 Goal-Oriented Approach in Customer Service
18:00 The Future of E-commerce Roles with AI
30:26 AI Consumers VS AI Creators and The Role of Government in AI Adoption
34:00 Building an AI Roadmap SMEs
47:00 The Agentic Economy and Its Benefits
55:00 Navigating AI and Business Strategy
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