In this episode of Add To Cart, we checkout Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label. Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at Universal Store and Black MIlk.
Can you recommend a book or a podcast that our listeners should immediately get into?
It’s not necessarily e -commerce, but I would say Dare to Lead by Brene Brown. It’s one that I read way before I was a leader as a young marketer. And I think it was valuable then and it’s valuable now. It’s one that I continue to reread.
Keeping up with the pace of change in our industry is very challenging. AI, TikTok search, TikTok Shop, there's just always something new. And I think it's challenging, but we just need to try and not get overwhelmed by it and make sure you don't have to do everything at once.
The Checkout is a short snippet of our conversations.
